A very easily grown plant, it succeeds in most soils that are well-drained. Prefers a soil that is only moderately fertile, succeeding in poor soils and in dry soils. A drought resistant plant once established, it can be grown on top of Cornish hedges (drystone walls with earth between two vertical layers of stones). It is very tolerant of shade and grows well under trees. Plants are very tolerant of maritime exposure, growing well right by the coast. Plants are hardy to about -20°c, but they can be deciduous in very cold winters. Fruiting as it does in early April to May, this plant has excellent potential as a commercial fruit crop in Britain. The fruit is of a reasonable size and when fully ripe is very acceptable for dessert. It should be fairly easy to selectively breed for improved fruit size and flavor. Not all plants bear many fruits, though many specimens have been seen that produce very heavy crops on a regular basis. Since this is a hybrid species, yields may be improved by growing a selection of cultivars or one of the parent plants nearby for cross pollination. E. pungens is perhaps the best candidate for this and its cultivar E. pungens 'Variegata' has been seen on a number of occasions with good crops of fruit next to E. x ebbingei plants that are also laden with fruit. The cultivar E. x ebbingei 'Gilt Edge' is also probably a good pollinator. Other cultivars worth looking at are 'Salcombe Seedling', which is said to flower more abundantly than the type and 'Limelight', which has been seen with a good crop of fruits even on small bushes. This species has a symbiotic relationship with certain soil bacteria, these bacteria form nodules on the roots and fix atmospheric nitrogen. Some of this nitrogen is utilized by the growing plant but some can also be used by other plants growing nearby. An excellent companion plant, when grown in orchards it can increase yields from the fruit trees by up to 10%. Plants produce very aromatic flowers in late autumn and early winter. This species is notably resistant to honey fungus. Sometimes whole branches die out for no apparent reason. This happens most frequently when it is grafted onto E. multiflora. These branches should be removed from the plant.

Fruit - raw or cooked. A reasonable size, it is about 20mm long and 13mm wide although it does have a large seed. The fully ripe fruit has a very rich flavor and makes pleasant tasting with a slight acidity. The fruit should be deep red in color and very soft when it is fully ripe, otherwise it will be astringent. The flavor improves further if the fruit is stored for a day or two after being picked. The fruit ripens intermittently over a period of about 6 weeks from early to mid April until May. Seed - raw or cooked. It can be eaten with the fruit though the seed case is rather fibrous. The taste is vaguely like peanuts.

Seed - this is a hybrid and it will not breed true from seed. If this is not a problem, then the seed is best sown as soon as it is ripe in a cold frame. It should germinate freely within 4 weeks, though it may take 18 months. Stored seed can be very slow to germinate, often taking more than 18 months. A warm stratification for 4 weeks followed by 12 weeks cold stratification can help. The seed usually (eventually) germinates quite well. Prick out the seedlings into individual pot as soon as they are large enough to handle and plant out when they are at least 15cm tall. Cuttings of half-ripe wood, 7 - 10cm with a heel, July/August in a frame. Rather slow, but you usually get a good percentage rooting. June is the best time to take cuttings. Cuttings of mature wood of the current year's growth, 10 - 12cm with a heel, November in a frame. Leave for 12 months. Fair to good percentage. Layering in September/October. Takes 12 months.

Not known in the wild.