Requires a fertile, moisture-retentive but well-drained soil in a sunny sheltered position. Widely cultivated as an ornamental plant, especially in S. Europe. It is often used in summer bedding schemes. There are many named varieties, selected for their ornamental value.

Leaves and young shoots - cooked. Used as a vegetable.

Seed - sow early to mid spring in a warm greenhouse. Germination should take place within 2 weeks. When large enough to handle, prick the seedlings out into individual pots and plant them out after the last expected frosts. consider giving them some protection, such as a cloche, until they are growing away strongly.

Open moist places to elevations of 1600 metres in Nepal.